Marketing to Seniors

Marketing to Seniors Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the 'extended senior customer' to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example. Autor: Michael C. Walker Wydawnictwo: 1st Book Library Rok wydania: 2002 Okładka: miękka Liczba stron: 276 Wymiary: 22.9 x 15.2 x 1.8 cm Język: angielski ISBN: 9780759691155