Enhancing the Managerial DNA of Your Small Business

Enhancing the Managerial DNA of Your Small Business A book that focuses on five key areas that a business owner needs to understand, in order to effectively manage the venture: Strategic planning; Entrepreneurial finance; Entrepreneurial marketing; Cash flow management; and, Cost control. It also includes coverage of topics such as break-even analysis, legal structures, and intellectual property. Autor: Pat Roberson-Saunders Wydawnictwo: Business Expert Press Rok wydania: 2014 Okładka: miękka Liczba stron: 160 Wymiary: 15.3 x 23.1 x 1.2 cm Język: angielski ISBN: 9781606495506