Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management. Autor: Sarah Montano Wydawnictwo: Kogan Page Ltd Rok wydania: 2025 Okładka: twarda Liczba stron: 304 Wymiary: 24 x 17 cm Język: angielski ISBN: 9781398617667