Cultural Distance in International Ventures: Exploring Perceptions of European and Chinese Managers

Cultural Distance in International Ventures: Exploring Perceptions of European and Chinese Managers This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. Autor: Katiuscia Vaccarini, Francesca Spigarelli Wydawnictwo: Springer Rok wydania: 2018 Okładka: miękka Liczba stron: 149 Wymiary: 21 x 14.8 cm Ilustracje: VIII, 149 p. Język: angielski ISBN: 9783319872537