Essentials of Marketing

Essentials of Marketing Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing. The book has a great feel, full of large colour photos and frequent interesting cases from brands you will recognise, often with thought-provoking content that is relevant to the reader and accompanied by leading-edge online learning supports in the MyMarketingLab. Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. Autor: Frances Brassington, Stephen Pettitt Wydawnictwo: Pearson Rok wydania: 2012 Okładka: miękka Liczba stron: 624 Wymiary: 26.5 x 19.6 x 2.1 cm Język: angielski ISBN: 9780273727644