Process-Based Strategic Planning

Process-based Strategic Planning A completely revised and updated version of this book was published in 2015 under the title The Strategy Planning Process. A companys strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Autor: Rudolf Grunig, Richard Kuhn Wydawnictwo: Springer Rok wydania: 2014 Okładka: miękka Liczba stron: 358 Wymiary: 23.5 x 15.5 cm Ilustracje: XXIV, 358 p. Język: angielski ISBN: 9783642423789