The Effects of Social Media Advertising in China: Theory, Practices and Implications

The Effects of Social Media Advertising in China: Theory, Practices and Implications The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. Autor: Changchun Xuan Wydawnictwo: Taylor & Francis Rok wydania: 2024 Okładka: miękka Liczba stron: 134 Wymiary: 23.4 x 15.6 cm Ilustracje: 16 Tables, black and white; 22 Line drawings, black and white; 22 Illustrations, black and white Język: angielski ISBN: 9781032316192