George Gallup in Hollywood

George Gallup in Hollywood Ohmer Susan (University of Notre Dame) Wydawca: Columbia University Press Data wydania: 2006 ISBN: 9780231121323 Liczba stron: 304 Format: Rodzaj oprawy: Hardback Opis produktu: Takes a look at the film industry s use of opinion polling in the 1930s and 40s. George Gallup s polling techniques first achieved fame when he accurately predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup s intellectual and methodological developments, examining his approach to market research.