Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics

Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics Blake David Haven (Professor of English Professor of English The College of New Jersey) Wydawca: Oxford University Press Inc Data wydania: 2016 ISBN: 9780190278182 Liczba stron: 304 Format: 243 x 164 x 23 Rodzaj oprawy: Hardback Opis produktu: Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower s presidential campaigns, setting the stage for future presidential contests.