Social Media Management: Technologies and Strategies for Creating Business Value (2015)

Social Media Management: Technologies and Strategies for Creating Business Value This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. Autor: Amy Van Looy Wydawnictwo: Springer Rok wydania: 2015 Okładka: twarda Liczba stron: 250 Wymiary: 16.6 x 24.4 x 1.9 cm Ilustracje: XIX, 250 p. Język: angielski ISBN: 9783319219899