Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events

Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events Cornwell T. Bettina (University of Oregon USA) Wydawca: Taylor & Francis Ltd Data wydania: 2020 ISBN: 9780367343446 Liczba stron: 274 Format: 237 x 167 x 16 Rodzaj oprawy: Paperback / softback Opis produktu: This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.