Brand Sense: Sensory Secrets Behind the Stuff We Buy

Brand Sense: Sensory Secrets Behind the Stuff We Buy Lindstrom Martin Wydawca: Kogan Page Ltd Data wydania: 2010 ISBN: 9780749460570 Liczba stron: 192 Format: 216 x 140 x 15 Rodzaj oprawy: Paperback / softback Opis produktu: From the new car aroma to the crunch of Kellog s cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.