Jimmy Carter and the Birth of the Marathon Media Campaign

Jimmy Carter and the Birth of the Marathon Media Campaign Roessner Amber ,Mann Robert Wydawca: Louisiana State University Press Data wydania: 2020 ISBN: 9780807170793 Liczba stron: 352 Format: 229 x 152 Rodzaj oprawy: Hardback Opis produktu: Chronicles a change in the negotiation of political image-craft and the role it played in Jimmy Carter s meteoric rise to the presidency. Amber Roessner contends that Carter s underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by image.