How to Get Away with Murder in Marketing: Forensic Marketing This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing.D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on:? Five types of marketing evidence categories;? Different types of forensic marketing investigations;? Four types of forensic investigation of marketing financial statements;? Ways to conduct an audit and minimize blind spots in an investigation.The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more.Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students.Miles has made forensic marketing investigation methods accessible to business professionals and students. 'How To Get Away With Murder in Marketing' contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. 'How To Get Away With Murder in Marketing' gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. 'How To Get Away With Murder in Marketing' provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert.The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. T [...] Autor: D. Anthony Miles Wydawnictwo: Archway Publishing Rok wydania: 2020 Okładka: miękka Liczba stron: 546 Wymiary: 22.9 x 15.2 x 3.4 cm Język: angielski ISBN: 9781480894495