Handbook of Business Communication

Handbook of Business Communication: Linguistic Approaches In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture. Autor: Gerlinde Mautner, Franz Rainer Wydawnictwo: De Gruyter Rok wydania: 2017 Okładka: twarda Liczba stron: 711 Wymiary: 17 x 24 x 4.3 cm Język: angielski ISBN: 9781614516835