The Secret of Chanel No. 5 Wydawca: Harper Perennial Opis produktu A tiny bottle hid as many secrets as it sold — and Tilar J. Mazzeo uncorks them all. In The Secret of Chanel No. 5, Tilar J. Mazzeo delivers a compelling corporate and cultural history of Chanel No. 5 perfume , tracing the rise of Coco Chanel's signature scent from a Parisian gamble to a global bestseller. Blending perfume industry reporting, business history, and biography, Mazzeo explores Parfums Chanel, creative rivalries, marketing breakthroughs, and the perfume's place in 20th-century style. This well-researched English book reads like a page-turning business biography and a perfume history: expect vivid portraits of Coco Chanel, insights into the fragrance industry, and an insider look at how a product becomes an icon. Mazzeo explains why Chanel No. 5 became known as “le monstre” in trade circles and how corporate strategy, celebrity culture, and artistry shaped its legend. Who should read this book? Fans of corporate & business history, readers searching for the history of Chanel No. 5, perfume lovers wanting a scent industry deep dive, and anyone curious about Parfums Chanel's corporate story will find this essential. It's also ideal for those looking for the best books about the perfume industry, biographies of creative entrepreneurs, or long-form business storytelling. Read The Secret of Chanel No. 5 to discover the marketing genius, historical twists, and human dramas behind one of the world’s most famous fragrances — a must-read for students of branding, fashion history, and fragrance lovers alike. Specyfikacja SKU: PEEA012225661 EAN: 9780061791031 Waga: 240 g Author: Mazzeo, Tilar J. Binding: Paperback Pages: 320 Publication Year: 2011 BISAC Category 1: BUS077000 BISAC Category 2: HEA003000 BISAC Category 3: BUS109000