Focus Groups

Focus Groups: Theory and Practice Stewart David W. ,Shamdasani Prem N. Wydawca: SAGE Publications Inc Data wydania: 2014 ISBN: 9781452270982 Liczba stron: 224 Format: 228 x 155 x 11 Rodzaj oprawy: Paperback / softback Opis produktu: This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory.