Selling Modernity: Advertising in Twentieth-Century Germany

Selling Modernity: Advertising in Twentieth-Century Germany Praca zbiorowa Wydawca: Duke University Press Data wydania: 2007 ISBN: 9780822340478 Liczba stron: 384 Format: Rodzaj oprawy: Hardback Opis produktu: Explores such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, and the use of advertising to promote mass consumption in West Germany. This book focuses on the actors who had the greatest stake in successful merchandising.