Content Strategy: Connecting the Dots Between Business, Brand, and Benefits

Content Strategy: Connecting the Dots Between Business, Brand, and Benefits If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Autor: Rahel Anne Bailie, Noz Urbina Wydawnictwo: XML Press Rok wydania: 2012 Okładka: miękka Liczba stron: 306 Wymiary: 23.5 x 19.1 x 1.7 cm Język: angielski ISBN: 9781937434168