Cultures Influence on the Websites of German and Chinese Companies: An Analysis of Cultural Diversity on the Internet

Cultures Influence on the Websites of German and Chinese Companies: An Analysis of Cultural Diversity on the Internet The author examine whether culture has traceable influences on the internet presences of international companies and what impact these influences have on the respective web design. Therefore, he analses sample internet presences of German and Chinese companies to finally propose a culturally optimized blueprint of a website. Autor: Julian Bohnisch Wydawnictwo: Peter Lang AG Rok wydania: 2021 Okładka: miękka Liczba stron: 246 Wymiary: 21 x 14.8 cm Ilustracje: 164 Illustrations, unspecified Język: angielski ISBN: 9783631866870