Managing Strategic Design

Managing Strategic Design This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Autor: Ray Holland, Busayawan Lam Wydawnictwo: Macmillan Education Rok wydania: 2014 Okładka: miękka Liczba stron: 356 Wymiary: 23.4 x 15.8 x 1.9 cm Ilustracje: 356 p. Język: angielski ISBN: 9781137325945