Sport Consumer Behaviour: Marketing Strategies

Sport Consumer Behaviour: Marketing Strategies Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Autor: Daniel C (Temple University Funk, Kostas (Aristotle University of Thessaloniki Alexandris Wydawnictwo: Taylor & Francis Rok wydania: 2022 Okładka: twarda Liczba stron: 338 Wymiary: 24.6 x 17.4 cm Ilustracje: 51 Tables, black and white; 41 Line drawings, black and white; 41 Illustrations, black and white Język: angielski ISBN: 9780367552411