The People s Choice: How the Voter Makes Up His Mind in a Presidential Campaign

The People s Choice: How the Voter Makes Up His Mind in a Presidential Campaign Lazarsfeld Paul F. Wydawca: Columbia University Press Data wydania: 2021 ISBN: 9780231197953 Liczba stron: 224 Format: 152 x 229 x 16 Rodzaj oprawy: Paperback / softback Opis produktu: The People s Choice is a landmark psychological and statistical study of American voters during the 1940 and 1944 presidential elections, originally published in 1948. It constituted the first systematic effort to trace voters behavior across the duration of a presidential campaign and to follow up on this data years later.