Beyond Ethical Consumption: Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism

Beyond Ethical Consumption: Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism This book examines what happens when consumption – originally based on ethical issues – become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing. Autor: Gianluigi Guido, M. Irene Prete Wydawnictwo: Peter Lang AG, Internationaler Verlag der Rok wydania: 2016 Okładka: miękka Liczba stron: 188 Wymiary: 22.7 x 15.2 x 1.6 cm Język: angielski ISBN: 9783034321037