Basic and Advanced Focus Groups

Basic and Advanced Focus Groups Taking a bi-level approach, this book gives readers a complete picture of focus groups with coverage of both the how-to and the why, and argues against there being any one right way to do the research. Autor: David Morgan Wydawnictwo: Sage Publications Rok wydania: 2018 Okładka: miękka Liczba stron: 216 Wymiary: 23.6 x 18.8 x 1.4 cm Język: angielski ISBN: 9781506327112