Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation

Contemporary Marketing Management for Tourism and Hospitality: How New Tech and Gen Z Drive Sustainable Business Transformation As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this iswill be shaped by Smart Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors. Wydawnictwo: Springer Rok wydania: 2024 Okładka: twarda Liczba stron: 338 Wymiary: 21 x 14.8 cm Ilustracje: 50 Illustrations, black and white Język: angielski ISBN: 9783031650482