Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies

Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies This book presents current research on boundary spanning elements. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Wydawnictwo: Springer Rok wydania: 2015 Okładka: twarda Liczba stron: 173 Wymiary: 24.5 x 44.2 x 1.6 cm Ilustracje: 17 Illustrations, black and white; VI, 173 p. 17 illus. Język: angielski ISBN: 9783319134390