Business-to-Business Brand Management

Business-to-Business Brand Management group work Wydawca: Emerald Publishing Limited Data wydania: 2009 ISBN: 9781848556706 Liczba stron: 504 Format: 229 x 152 x 27 Rodzaj oprawy: Hardback Opis produktu: Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.