Brands and Consumers: A Research Overview

Brands and Consumers: A Research Overview Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice. Autor: Jaywant (Kingston University Singh, Benedetta Crisafulli Wydawnictwo: Taylor & Francis Rok wydania: 2024 Okładka: miękka Liczba stron: 122 Wymiary: 13.8 x 21.6 x 1 cm Ilustracje: 1 Tables, black and white Język: angielski ISBN: 9781032443300