Ground Wars: Personalized Communication in Political Campaigns

Ground Wars: Personalized Communication in Political Campaigns Nielsen Rasmus Kleis Wydawca: Princeton University Press Data wydania: 2012 ISBN: 9780691153049 Liczba stron: 256 Format: 235 x 152 Rodzaj oprawy: Hardback Opis produktu: Provides an ethnographic portrait of two political campaigns, New Jersey Democrat Linda Stender s and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. This title examines how American political operatives use personalized political communication to engage with the electorate.