Niche: The missing middle and why business needs to specialise to survive

Niche: The missing middle and why business needs to specialise to survive Harkin James Wydawca: Little, Brown Book Group Data wydania: 2012 ISBN: 9780349123004 Liczba stron: 256 Format: 196 x 150 x 17 Rodzaj oprawy: Paperback / softback Opis produktu: Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson s The Long Tail