The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline

The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline This element addresses corporations rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations. Autor: Charles (Schulich School of Business McMillan Wydawnictwo: Cambridge University Press Rok wydania: 2024 Okładka: twarda Liczba stron: 100 Wymiary: 23.5 x 16.1 x 1.2 cm Ilustracje: Worked examples or Exercises Język: angielski ISBN: 9781009475624