Business & Marketing Across Cultures

Business & Marketing Across Cultures An essential textbook for students of cross-culturalintercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems. Autor: Julie Anne Lee, Jean-Claude Usunier Wydawnictwo: Sage Publications Rok wydania: 2023 Okładka: twarda Liczba stron: 280 Wymiary: 19.3 x 24.1 x 2.4 cm Język: angielski ISBN: 9781529754384