Direct, Digital & Data-Driven Marketing

Direct, Digital & Data-Driven Marketing Spiller Lisa Wydawca: SAGE Publications Ltd Data wydania: 2020 ISBN: 9781529708189 Liczba stron: 784 Format: 249 x 195 x 49 Rodzaj oprawy: Hardback Opis produktu: In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.