Creating Images and the Psychology of Marketing Communication

Creating Images and the Psychology of Marketing Communication This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image. Wydawnictwo: Taylor & Francis Rok wydania: 2006 Okładka: twarda Liczba stron: 442 Wymiary: 22.9 x 15.2 cm Język: angielski ISBN: 9780805852165