Brand Management: An Introduction Through Storytelling

Brand Management: An Introduction through Storytelling Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. Autor: Emmanuel Mogaji Wydawnictwo: Springer Rok wydania: 2021 Okładka: miękka Liczba stron: 266 Wymiary: 25.4 x 17.8 cm Ilustracje: 76 Illustrations, color; 13 Illustrations, black and white; XV, 266 p. 89 illus., 76 illus. in color. Język: angielski ISBN: 9783030661182