Luxury Strategy in Action

Luxury Strategy in Action group work Wydawca: Palgrave Macmillan Data wydania: 2011 ISBN: 9780230354548 Liczba stron: 205 Format: 164 x 239 x 18 Rodzaj oprawy: Hardback Opis produktu: Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.