Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods

Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods Royer Susanne Wydawca: Taylor & Francis Ltd Data wydania: 2005 ISBN: 9780415349949 Liczba stron: 256 Format: 164 x 236 x 22 Rodzaj oprawy: Hardback Opis produktu: This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.