Business and Social Media in the Middle East: Strategies Best Practices and Perspectives

Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives This book discusses the effectiveness of Western organizations social media strategies in the Middle East. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. Wydawnictwo: Springer Rok wydania: 2020 Okładka: twarda Liczba stron: 184 Wymiary: 21 x 14.8 cm Ilustracje: 5 Illustrations, color; 1 Illustrations, black and white; XXVII, 184 p. 6 illus., 5 illus. in color. Język: angielski ISBN: 9783030459598