Brand Fans: Lessons from the Worlds Greatest Sporting Brands

Brand Fans: Lessons from the Worlds Greatest Sporting Brands Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Autor: Aaron C.T. Smith, Constantino Stavros Wydawnictwo: Springer Rok wydania: 2018 Okładka: miękka Liczba stron: 249 Wymiary: 21.1 x 14.8 x 1.8 cm Ilustracje: X, 249 p. Język: angielski ISBN: 9783319840321