Qualitative Market Research

Qualitative Market Research Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of 'best practices and improve productivity in any specific research application. Autor: Hy Mariampolski Wydawnictwo: Sage Publications Rok wydania: 2001 Okładka: twarda Liczba stron: 328 Wymiary: 22.8 x 15.2 cm Język: angielski ISBN: 9780761969440