Brand Management: A Theoretical

Brand Management: A Theoretical and Practical Approach This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better feeling of how to adequately develop, manage and protect brands. It covers topics such as design, adverse publicity and judicial protection. Autor: Rik Riezebos Wydawnictwo: Pearson Rok wydania: 2002 Okładka: miękka Liczba stron: 352 Wymiary: 24.7 x 18.9 x 1.9 cm Język: angielski ISBN: 9780273655053