Green Consumerism: Perspectives, Sustainability, and Behavior

Green Consumerism: Perspectives, Sustainability, and Behavior Praca zbiorowa Wydawca: Apple Academic Press Inc. Data wydania: 2021 ISBN: 9781774631836 Liczba stron: 380 Format: 234 x 156 Rodzaj oprawy: Paperback / softback Opis produktu: This new volume provides a holistic understanding the importance of promoting green products and discusses consumers buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.