Reimagining and Reshaping Events: Theoretical and practical perspectives
Effie Steriopoulos, Jeffrey Wrathall
Wydawca: Goodfellow Publishers
Druk
EN
2022
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Reimagining and Reshaping Events: Theoretical and practical perspectives A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. Autor: Jeffrey Wrathall, Effie Steriopoulos Wydawnictwo: Goodfellow Publishers Limited Rok wydania: 2022 Okładka: twarda Liczba stron: 256 Wymiary: 25.2 x 19.3 x 2.7 cm Ilustracje: 40 Figures Język: angielski ISBN: 9781911635871
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