Innovative Marketing Communications

Innovative Marketing Communications: Strategies for the Events Industry Masterman Guy ,Wood Emma Wydawca: Taylor & Francis Ltd Data wydania: 2005 ISBN: 9780750663618 Liczba stron: 324 Format: 242 x 188 x 22 Rodzaj oprawy: Paperback / softback Opis produktu: Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.