Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets

Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets Keegan Sheila Wydawca: Kogan Page Ltd Data wydania: 2009 ISBN: 9780749454647 Liczba stron: 272 Format: 235 x 156 x 19 Rodzaj oprawy: Paperback / softback Opis produktu: Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the outcomes and how to apply them in a business context.