The Brand and Its History: Trademarks, Branding and National Identity

The Brand and Its History: Trademarks, Branding and National Identity This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands. Wydawnictwo: Taylor & Francis Rok wydania: 2024 Okładka: miękka Liczba stron: 412 Wymiary: 24.6 x 17.4 cm Język: angielski ISBN: 9781032187358