Postmodern Consumer Research: The Study of Consumption as Text

Postmodern Consumer Research: The Study of Consumption as Text Examines the philosophies and methods of consumer research both objectively and subjectively. This title presents philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. Autor: Elizabeth C. Hirschman, Morris B. Holbrook Wydawnictwo: Sage Publications Rok wydania: 1992 Okładka: miękka Liczba stron: 152 Wymiary: 21.6 x 14 x 0.9 cm Język: angielski ISBN: 9780803947436