Studyguide for Mobile Disruption: The Technologies and Applications Driving the Mobile Internet by Funk Jeffrey L. ISBN 9780471511229

Mobile Disruption: The Technologies and Applications Driving the Mobile Internet Funk Jeffrey L. (Professor of Business at Hitotsubashi University where he is a member of the Mobile Roundtable Commitee. He is a senior advisor to the Institute for Mobile Markets Research (formed by Cingular Wireless IBM and Accenture).) Wydawca: John Wiley & Sons Inc Data wydania: 2004 ISBN: 9780471511229 Liczba stron: 224 Format: 240 x 165 x 20 Rodzaj oprawy: Hardback Opis produktu: States that many Japanese, US, and European companies have misunderstood and continue to misunderstand the implications of the mobile Internet, because they remain focused on their lead customers when they should be searching for a new set of lead customers.