Global Strategic Management (2014)
Jedrzej George (Professor of CSR and Strategic Management, Middlesex University Business School) Frynas, Kamel (Professor of Strategic Management, Warwick Business School, University of Warwick) Mellahi
Wydawca: Oxford University Press
Global Strategic Management Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart. Autor: JedrzejGeorge Frynas, Kamel (Professor of Strategic Management Mellahi Wydawnictwo: Oxford University Press Rok wydania: 2014 Okładka: miękka Liczba stron: 448 Wymiary: 19 x 24.3 x 1.8 cm Język: Angielski ISBN: 9780198706595
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